Redesigning Canada for the 21st Century

     The Canadian brand has received a makeover thanks to a cross-border effort by Public Radio International and CBC Radio Q. The creative challenge was based on this question: how would you go about redesigning Canada and the United States? CBC Radio Q was in charge of redesigning the U.S. and did so by examining different aspects of the country each week, such as; their international image, their political rhetoric, the character of the country, and the American Dream. For the full results of this exercise in branding the U.S. click here. According to Susan Delacourt from the Toronto Star, NPR enlisted the help of internationally renown firm, Bruce Mau Design (BMD), for its part in the exercise.