Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Monday, July 16, 2012

Fighting the Youth Unemployment Crisis


     Today is an extension of the final entry in the five-part series discussing the youth unemployment crisis that has gripped the developed world. I refer to the developed world specifically because my research hasn't involved any statistics or articles reflecting the job levels in developing nations. This is an area that interests me and may be something that I look at in another post. I have also avoided talking about gender or minority differences when discussing the youth unemployment crisis, as this would likely require additional posts as well, something that may also come at a later date.

Sunday, July 8, 2012

Redesigning Canada for the 21st Century


     The Canadian brand has received a makeover thanks to a cross-border effort by Public Radio International and CBC Radio Q. The creative challenge was based on this question: how would you go about redesigning Canada and the United States? CBC Radio Q was in charge of redesigning the U.S. and did so by examining different aspects of the country each week, such as; their international image, their political rhetoric, the character of the country, and the American Dream. For the full results of this exercise in branding the U.S. click here. According to Susan Delacourt from the Toronto Star, NPR enlisted the help of internationally renown firm, Bruce Mau Design (BMD), for its part in the exercise.