Rapid advancements in mobile and tablet technologies has left Research In Motion (RIM) scrambling to stay afloat in a market dominated mercilessly by Apple and Google. RIM has taken notice of what it's competitors are offering consumers and integrated that into it's newest operating system (OS). The result is software that manages to remain familiar to dedicated blackberry users while still offering something fresh for those looking for a secure OS that is both accessible and attractive. But will it be enough to bring those who have been burned by RIM before back to it's platform and draw in new consumers?
Showing posts with label RIM. Show all posts
Showing posts with label RIM. Show all posts
Sunday, June 17, 2012
Blackberry 10 Could Save RIM
Rapid advancements in mobile and tablet technologies has left Research In Motion (RIM) scrambling to stay afloat in a market dominated mercilessly by Apple and Google. RIM has taken notice of what it's competitors are offering consumers and integrated that into it's newest operating system (OS). The result is software that manages to remain familiar to dedicated blackberry users while still offering something fresh for those looking for a secure OS that is both accessible and attractive. But will it be enough to bring those who have been burned by RIM before back to it's platform and draw in new consumers?
Sunday, April 1, 2012
BlackBerry Maker RIM Posts Major Loss
Canadian-based company, Research in Motion (RIM), continues to struggle in the communications industry as they report heavy losses for the company. Both Apple and Google have overtaken RIM's once secure market share dominance through innovation and a deep understanding of the needs of customers. It's due to the companies understanding of the demand culture we live in that both Apple and Google are so successful. Both companies understand that what consumers desire and what they have are two very different things. Apple and Google have dominated the communications industry by capitalizing on this demand and developing technology that fills consumers' needs.
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